Universal Music Launches Def Jam Africa; Reveals Roster

Universal Music Launches Def Jam Africa; Reveals Roster

Universal Music Launches Def Jam Africa; Reveals Roster

Universal Music Launches Def Jam Africa; Reveals Roster: Universal Music Group, yesterday officially announced the launch of Def Jam Africa, a new label dedicated to supporting the best in African hip-hop talent and culture across the continent.

The formal announcement comes after whispers in the industry that Def Jam was looking to expand to multiple territories across the world. Def Jam Africa will aim to follow the blueprint of the iconic Def Jam Recordings label based in New York City, which has provided fans with genre defining music from artists like Run DMC, LL Cool J, the Beastie Boys, Jay-Z, Kanye West and many more.

The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent, says the press release. It will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa and will report to Sipho Dlamini, MD, Universal Music Sub-Saharan Africa & South Africa.

Along with the logo, the label has also announced a flagship roster of artists including Boity (South Africa), Cassper Nyovest (South Africa), Larry Gaaga (Nigeria) Nadia Nakai (South Africa), Nasty C (South Africa), Tshego (South Africa), Tellaman (South Africa), Ricky Tyler (South Africa) and Vector (Nigeria).

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